This case study looks at two television campaigns created by Galileo production for Hipotekarna banka. The creative approach combined familiar characters, humour and a consistent brand message.
After the first campaign, the client asked the team to develop the same characters and situations further. The second campaign followed the customer beyond the bank, into everyday life, work and leisure.
Three principles guided the creative and production approach: authenticity, a fresh idea and an engaging story. Local settings and performers helped the campaign speak to its audience.
A storyboard gave the client and production team a shared visual plan before filming. It clarified the scenes, framing, action and sequence of shots, reducing uncertainty about the finished commercial.